Why you need to invest in social media
On average, Americans spend 147 minutes per day on social media. And unlike TV, radio and newspapers, social networking apps offer experiences tailored specifically for the tastes and interests of each individual. This provides nonprofits with unprecedented tools to build communities of people who share common goals.
ADVERTISE WITH SURGICAL PRECISION
Whether you’re trying to reach the people you serve, find new volunteers or potential donors, with paid social media campaigns you can create audiences based on variables like interests, location, demographics, behavior or connections.
THE NEW GRASSROOTS
Organic social media is the place where movements, old and new, grow larger. Before social media, grassroots organizations had to go door to door, and it was exceedingly difficult to extend your community beyond your local borders. With social media, what started on a local café or your neighbor’s backyard can scale to state, national and even international levels.
Our approach to Social Media for Nonprofits
We start by conducting extensive research about your sector, as well as an in-depth competitive analysis. We use the results to craft a strategy specifically designed to grow your organic presence in social media, or to build ad campaigns that both reach and resonate with your audience. We have years of experience working exclusively with nonprofits and we’ve developed a deep understanding of their needs, wants and goals.
RESEARCH
Our initial phase involves research and planning to ensure that you are set up for success through in-depth audience and competitive analysis.
OPTIMIZATION
We adjust your social media content as well as as the audience targeting of your ads to maximize their impact.
EVALUATION
We review and tweak your social media strategy over time to ensure the best possible results, and conduct monthly reports to help you track your social media performance.
READ WHAT OUR NONPROFIT
CLIENTS HAVE TO SAY:
“An easy and smooth process with excellent client communication ensuring all parties stayed on task. The planning, preparation and research for each phase was incredibly organized and efficient resulting in a superior end product.”
Darla Farmer
Chief Executive Officer
Hope For Three
How We Help Nonprofits
Our goal is to spread your nonprofit’s mission by moving your website up in search results. Let us help you make your nonprofit more visible online!
4.9 out 5 Google Review Rating
SOCIAL MEDIA AUDIT
We conduct an evaluation of your social media pages and use the results to design a strategy.
AUDIENCE RESEARCH
We will research the preferences and tendencies of people interested in your sector, to ensure your paid ads are effective.
CONTENT PRODUCTION
We will produce content pieces wrote specifically to be shared in social media, ensuring your community remains engaged.
SECTOR RESEARCH
We will research what nonprofits similar to yours are doing in terms of social media and adjust your strategy accordingly.
AD PRODUCTION
We will create highly engaging ad campaigns that prominently feature videos or images.
MONITORING AND REPORTING
We will compile a monthly report and engage in active account monitoring.
Our Plans
Are you interested in social media for your nonprofit? Find the plan that’s right for you!
Crafted to help your organization maintain a consistent and engaging presence across key social media platforms. This service is ideal for building your brand, connecting with your audience, and driving organic engagement.
- Management of up to two social media networks, which may include Facebook, Instagram, X, or LinkedIn. Consult with us if you are interested in managing additional channels.
- Initial platform setup/detailed audit with actionable recommendations for optimization.
- Up to two organic posts per week per channel, including:
Copywriting: Up to 4 hours dedicated to crafting engaging content.
Creative Selection: Up to 2 hours for selecting images or videos from your provided media or our stock library.
Hashtag Strategy to maximize reach and engagement.
Post types include single images, carousels and stories. Other formats can be evaluated upon request. Clients may provide full copy and creative for one extra post per week, which our account strategist will schedule for you. Perfect for promoting events, blogs, etc. - Detailed performance reports and insights to monitor progress and refine strategies.
- Community Management Support: Advisement on how to effectively manage and engage with your online community.
- Two half-hour monthly calls with your dedicated account strategist to review results and plan for the upcoming month.
Additional hours for strategy or content creation can be purchased at $150/hour.
Add an additional social media channel to your plan for $399/month.
Add an extra weekly post for $199/month.
Tailored to help your organization maximize its impact through strategic media buying on key social platforms.
- Comprehensive media buying for Meta (Facebook and Instagram) and LinkedIn.
- Strategic media planning to ensure your campaigns align with your organizational goals and target the right audiences.
- Development of a complete funnel strategy and account planning to guide potential users from awareness to conversion.
- Detailed audience building and retargeting to optimize ad performance and increase engagement.
- Implementation and monitoring of conversion tracking.
- Two half-hour monthly calls with your dedicated account strategist to review campaign performance and strategize for the upcoming month.
Copy and creative assets can be provided by the client or developed by Elevation. We can create up to 3 unique ads per month, including variations for different channels and copy options. Our creative services include sourcing from client-provided images/videos or selecting from our extensive stock media library. Paid media will be paid by the organization with credit card; all campaign budgets will be approved by the organization in advance.
Add an additional social media channel for $399/month.
Additional copywriting and design services are available at $150/hour, subject to Account Strategist and Client approval.
General Conditions
No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.
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Curious? Get in touch to learn more.