If you’re a nonprofit needing professional services, you’ll often be required to create a Request for Proposal (RFP) before hiring a vendor. For a complex project like a website, taking the time to go through the RFP process can be an exercise in fully defining your expectations that prepares your staff for success. It can also help to speed up your project timeline.
Nonprofits have always lagged behind for-profit companies when it comes to advertising. Instead, they attempt to spread awareness through various visual media, events, and celebrity-driven campaigns. However, if your organization had the funds to plant traditional ads to increase awareness, donations, or volunteers, why not take advantage of the extra exposure?
Membership is often a key fundraising and strategic component of nonprofits. Member-dues can provide a source of income, while the community fostered by groups of members can be central to the structure or mission of the organization.
Facebook has launched a new button for Pages which will allow your nonprofit to extend “calls-to-action” to social media as well.
Resumés these days include more than just the traditional arsenal of software skills, such as Microsoft Word and Excel. Nonprofits are seeking candidates for communications positions with technical knowledge that will help them maintain their online websites, social media sites, and email marketing campaigns. If your organization has a dedicated communications team, you should be looking to acquire individuals with experience in different coding languages, like html or CSS.
In today’s Internet age, it is important to know how your audience is arriving to your website, especially when considering how your nonprofit is using its marketing funds. That’s why it is critical to incorporate analytics tools into your overall web strategy.
In the business world, image is everything. The largest brand names in the world rely heavily on their brand images in order to market to their consumers. Logos tell a story about a company or organization that can influence people long before they step foot in a store or visit their website. Large corporations spend millions of dollars in order to create their brand, calculating responses and analyzing results. Even if your team doesn’t have the resources to research the best options to represent your cause, you can use these simple rules about color selection to help make your decision.
Your organization’s business development increasingly depends on easy-to-use online donations and e-payments. Here are some tips and side-by-side comparisons when choosing a donations processor for your website.
Looking for a way to find another source for donations and increase your social media interactions? If you haven’t already heard of crowdfunding, it might be time to give it a try for your nonprofit. Crowdfunding is a means to collectively source a project or idea, and has become increasingly popular among nonprofit organizations to supplement existing donations campaigns and reach out to a different audience.
Say Cheese!
The internet is filled with information from all different types of sources. What makes the same or similar information standout in many cases is its visual representation compared to competitors. Competitors? But wait a minute, we are a nonprofit! We don’t want this to be a competition! The unfortunate reality is that everything is a competition on the internet, a competition for attention, and in order to win you need the visitor on your website to connect with your content and message. One of the best ways to do this is through engaging photos and images. But how do you get those perfect photos that display exactly how awesome your cause is? Luckily you have a couple of options and here are some tips of the trade to help you out.
So you’ve set up a smart looking website. Everything looks professional, but what about a call to action (CTA)? Every nonprofit website needs one, otherwise you’re just a news outlet. Let’s look at how Amnesty International and Girl Effect do it, and how they might even be able to do it better.
Everybody knows that email is essential for stakeholder communication. But nobody likes spammy or confusing emails. So what’s a nonprofit to do? Well, maybe it helps to know first what not to do with nonprofit email campaigns.