#GivingTuesday comes but once a year. (Well, unless it’s #GivingTuesdayNow or #GivingEveryTuesday.) This one day raises close to 3 billion dollars in the United States alone, with a longer and longer list of other countries participating as well. Don’t give up your chance to participate, and don’t overlook Google Ads as a part of your Giving Tuesday campaign. Here are 10 tips for using Google Ads effectively on this day of giving:
You could say that sweet talking, poetry writing, flower buying, fancy dinners, and romantic strolls all constitute “content marketing strategies” that people have been using for centuries to win over partners and pursue long-term relationships.
Even nonprofits need two to tango, so attracting and engaging the right audience needs website content, blog articles, email marketing campaigns, and social media posts. Content marketing encompasses all of these.
As a nonprofit organization, your website plays a crucial role in communicating your mission, services, and impact to potential donors, volunteers, and beneficiaries. It’s important to ensure that your website not only provides valuable and relevant information, but is also easy to use and inviting so that the user engages with the web content. Here are six rules for web design that will build trust and credibility with your audience:
There’s discussion in the nonprofit world of whether blogs are a thing of the past. We like to respond by looking past the word “blog” and focusing instead on the purpose blogging serves and the technical architecture that defines blogs.
Your nonprofit likely has an online donation page that acts as your online fundraising hub. But nowadays, it’s not enough to just have an online donation form. To stand out from the crowd and raise more online, your giving page must foster a positive, engaging donation experience for supporters.
When you combine a positive user experience with features and page elements that encourage supporters to increase their donation amounts, you can raise more using your online donation form. In this post, we’re going to cover five top tips for boosting donation revenue using your giving page itself. Let’s begin.
As a nonprofit professional, you understand how important it is to build strong donor relationships. However, once you’ve acquired donors, the next challenge is getting them to stick around for the long term. A tried and true way to connect with your donors (and boost your donor retention rate) is to reinforce your relationships through nonprofit storytelling.
Finding grants for nonprofit website development or other tech needs may seem like a daunting task–web design, digital marketing, etc can all seem like narrow needs. You might worry that you’ll never find a grant to cover them. This will be especially true if your organization is struggling to connect these tools to the meat of its mission.
Donor relationships are key to our ability to realize our missions as nonprofits. All relationships are constructed by experiences, which means that the experiences we create for donors matter. By improving our donation experience with these donation form best practices, we encourage giving and generosity. The donation experience begins long before someone writes a check or clicks a donate button. It encompasses donors’ interactions and emotions, as well as the context that surrounds them as they live these interactions and emotions. This means that donor experience includes a donor’s overflowing inbox or limited internet connectivity while commuting.
The corporate world often does a better job of developing their brand than nonprofits do, but every organization has one. Yours just might not be well-articulated yet. Nonprofits can look to leading examples like charity:water, the World Wildlife Fund, the Susan G. Komen Foundation, and UNICEF for tips on how to identify and communicate who they are to the public.
(more…)Nonprofits achieve their objectives by collaborating with strategic partners and pooling resources from donors. Even though their goal is the collective good, they have to compete with other organizations in the crowded web space.
To create brand awareness, attract loyal supporters, win over donors, and onboard new volunteers, nonprofit organizations invest in advertising. While the norm is to develop multiple campaigns each year, nonprofits rarely invest the same energy in choosing which channels they use to distribute that same content. These nonprofits are spending more money than they need to on marketing because they aren’t paying enough attention to how they deliver content.
The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task. Luckily, CRM automation makes this easy to achieve.