As a nonprofit web design agency, Elevation has worked closely with a large variety of nonprofit organizations. As part of our design process, we first try to understand the essence of the nonprofit- its history, its goals, its team, etc. We believe this is essential in cultivating the best nonprofit website.
You may have read our blog post a few weeks back that discussed 6 essential CTA tips for nonprofits. We covered a lot of ground in that post in hopes that it be a resource for organizations to create more inspiring and action-compelling CTAs. However, it’s impossible to cover all there is to know about CTAs in one blog post…not even 2 would give it justice. Therefore, what started as one post has developed into a series in efforts to give our readers the most complete package of information.
If you’re like most nonprofits perusing the web for various tips on how to improve your website, then you’ve probably read a blog or two on Call to Actions (CTAs). A nonprofit’s Call to Action is arguably the most important element of its website. A great CTA should transform visitors into donors, and should be the rallying point for getting users excited about a cause. Shorter than a mission statement, but equally important, a CTA should be inspiring, a continuation of the foundation of your nonprofit put into a short sound bite and user-friendly button.
You may have heard the acronym SEO from a colleague or thrown around in discussion about web design. Search Engine Optimization is all about increasing the online exposure of your website to get the word out about your cause. However, doing just that isn’t so easy. More accurately, SEO is all about competing for online exposure on search engines…even as a nonprofit.
There is a general consensus that nonprofits tend to lag when it comes to creating optimized, user-friendly, cyber-secure, and transparent donation forms. And rightfully so. Nonprofits tend to push donor experience to the back-burner without realizing how optimizing their online donation form could positively impact their fundraising goals.
Gone are the days when nonprofits didn’t have to worry about web design and upcoming web trends. However, in today’s increasingly technology-based world, nonprofit organizations must invest time and resources into building websites that inspire and spark change.
User-experience is one of the primary factors in creating a great website. A great user-experience is efficient, aesthetically pleasing, and easy-to-use. While this may seem like a no-brainer in the grand scheme of website design, many nonprofits fail to effectively provide a pleasant user experience for their visitors.
We’ve all heard the cliche phrase, “a picture is worth a thousand words,” but images hold real value in displaying important content. Visual images elicit emotional responses from viewers sparking awareness, inspiring action, jump starting a movement, and changing the world.
So how can your nonprofit make every photo worth a thousand words? To get the creative wheels turning, we’ve collected 5 of the best visual strategies for nonprofits.
It is no mystery that in our increasingly technology-based world, the future of donations will only continue to rely heavily on online fundraising. Fundraising plays an essential role in all aspects of your nonprofit organization. From expanding your mission to purchasing new equipment and technology for your office, fundraising is key.
What makes a nonprofit website great? Unfortunately, I couldn’t answer that in one blog post. There are a myriad of elements that contribute to creating a great website and as technology advances, so must our expectations. Recently, one of the most popular topics buzzing around the website design industry is responsive web design. Responsive web design (also referred to as mobile-friendly) is an approach to web design in which sites are crafted to provide an optimal viewing experience that can be transferred across a range of devices.
So you’ve read all about what not to do in a nonprofit email campaign and are ready to start writing! Before hitting send, consider these 11 fundamental elements that will ensure success.
If you have any to add, tell us in the comments section! We look forward to your contribution.