Do you feel like the world you’re fundraising in has fundamentally shifted? That the things that used to work aren’t delivering like they used to? That something about your supporters and their expectations have changed?
Did you capture more online donations in 2017 than you did in 2016? If so, then you’re in good company. In fact, online fundraising continues to grow exponentially from year to year. In 2016, over 7% of all nonprofit revenue was a result of online giving. That’s huge!
Stories connect us. A good story can make you laugh, cry, reminisce, or even dive into action. We remember stories from our childhood. We tell our families stories about our day. Our lives are wholly shaped by stories we hear and tell.
Donor retention.
If you’re a fundraising professional, then I’m sure those two words feel like a giant weight on your shoulders. Yet, it’s an important metric we all need to track and *hopefully* improve over time.
In fact, it’s possible that retention is top-of-mind in most of your fundraising-related actions.
Getting visitors to your nonprofit’s online fundraising site isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder.
The M+R Benchmark Study found that, on average, only 1.1% of website visitors made a donation to a nonprofit. Couple that with the fact that for every 1,000 website visitors, a nonprofit raises $612 and you can see that the nonprofit sector is struggling with conversion.