Your nonprofit mission statement is the core that defines the purpose of your organization. It’s the first thing people mention when they’re writing about you, or on a listing of your organization on sites like Guidestar. Your mission is a cohesive statement that describes what you do and why you exist. Which is why we share 20 of our favorites below and have analyzed over 120,000 real-world examples through an AI algorithm.
(more…)Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spending your time or money inside. Donors and constituents of your organization share the same perspective. When arriving at your website, they will (however subconsciously) critically evaluate its contents prior to partaking in your services, utilizing your resources, or giving a donation.
When it comes to writing an About Us page for your nonprofit, there are no steadfast rules. However, there are some essential guidelines that must be followed in order to remain consistent with your visitor’s expectations. But where do you even start? The About Us page is essential for the one thing that nonprofits need most: building trust. When visitors stumble upon your site, and your homepage piques their curiosity, they’re not ready to pull out their wallets and head to your donation page. They need time to understand you, your mission, and your purpose. Only after they have done their proper research, and learned to trust you, will they venture onto your donation page. Their first stop? About Us.
Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. The distinction is subtle but important. Your mission statement is the bare-bones proclamation of what your organization does and why you exist while your vision statement describes how the world would look if you completed your mission.
Maintaining a website is tricky work, especially when you’re a nonprofit with limited resources and time. However tedious, it is absolutely essential. A poorly maintained website will cost you, not just figuratively, but in donations. In an industry where trust is of the utmost importance, losing credibility from a poorly maintained site is not an option.
The internet is a designed to be a free place to share knowledge and resources, to connect each other from all across of the world. In this age of convenience, it is far too easy to forget about demographics who use the internet differently.
Our country is filled with an incredibly diverse group of individuals, but we don’t get to experience the benefits of this diversity without an inclusive environment that allows everyone to thrive. Inclusive nonprofit marketing campaigns are one step into creating a more inclusive world. So, what makes a campaign inclusive? Here are four amazing examples of video campaigns that are fostering a culture of embracing diversity and inclusion. Each uses different techniques and visual representations to get their point across. Let’s break it down.
A common mistake among nonprofits is creating a digital media strategy designed to attract only half of the population. Up until recently, most research hasn’t taken into account the differences between men and women donors. But did you know that women currently control nearly 60% of the United State’s wealth (and by 2030 will likely control 75%)? Numbers like these cannot be ignored. Research by the Women’s Philanthropy Institute at Indiana University funded by the Bill and Melinda Gates Foundation has unearthed many disparities in donor trends. What does this mean for your digital strategy?* We created actionable steps based on the research at the WPI. Here’s how to nurture the $1 million donor, break into giving circles, and tell your nonprofit’s story to appeal to the female donor.
Last Friday, the world took to the streets to celebrate International Women’s Day, a day marked by celebration, encouragement and necessary conversations about gender differences in the workplace. But it doesn’t end here. The theme of International Women’s Day is to #EmbraceEquity and it lasts for all of 2023.
As we saw last week, there is still a significant difference in the gender balance of nonprofit leadership. Included, were actionable hiring practices and ways to close this gender gap, but not everyone has power over this. So what else can we do?
Every day we make conscious and unconscious decisions that shape our workplace culture. Shifting this culture is a team effort. From the leadership to the entry-level role, from the women to the men to the gender non-binary, everyone contributes. Here are 10 ways you can shift the culture of your nonprofit towards greater gender equality.
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Women are transforming the nonprofit world, make sure your organization can keep up.
Shout out to all of you incredible women out there, because it
is International Women’s Day! Every year on March 8, International Women’s Day celebrates the achievements of women. Even more, we are called to a collective action to create a gender balanced world. Nonprofits everywhere are consistently working to #BalanceForBetter in communities (and yours might be one of them) but gender balance inequalities might be hidden in your own organization. Here’s a few things you should know about the state of women in nonprofits, and what that means for your organization.