What are Google Grants?
What could your nonprofit do with $10,000 of in-kind advertising every month from Google Ads, an online advertising solution from Google? You could recruit more volunteers, attract more donations and share your story with audiences all over the globe. It’s all possible with Google Ads.
ATTRACT MORE DONATIONS
People need to know about your cause in order to donate. With Google Ad Grants, you can further your exposure, increase your website traffic and gain donors.
RECRUIT MORE VOLUNTEERS
Your campaigns will make more individuals aware of your cause and can link them directly to your nonprofit’s volunteer opportunities.
SHARE YOUR STORY
Every nonprofit has a story behind its vision. With Google Ad Grants you can easily share how your mission came to be and create a lasting impact for future generations.
FAQ
Once you’ve used the $10,000 for the month your ads will stop showing up on Google. You won’t be penalized or charged more.
Yes, you can run various campaigns at the same time for different purposes. One campaign might advertise your programming, another a need for volunteers, and a third be dedicated to ongoing fundraising, for example.
Your ads will need to be linked to one (and only one) website domain, which should be the same one that was approved in your initial application.
Google Ads are text-only, keyword-based ads that appear in search results. For more information and a visual example, download our Google Ad Grants guide, above.
The Google Ad Grant is a $10,000/month grant to be used on the Google Ads platform. The grant acts as a monthly credit that recipients can use exclusively for ads on Google. The grant and paid ads use the same Google Ads platform (formerly known as Google Adwords). However, grant recipients’ accounts are held to a stricter set of requirements, as outlined in Google’s Ad Grants Policy Compliance Guide.
Our marketing specialists ensure that your nonprofit meets the requirements to keep your grant valid and available for indefinite use.
The Google Grant maximum is $329 USD a day or $10,000 USD a month.
Applications for the Google Ads program may be rejected if your organization fails to meet the program’s eligibility requirements or the Google Ads account is not correctly configured according to the Account Creation Guide. We ensure that the organizations we partner with are eligible before applying, and we resolve any issues you may experience with your application.
Most applications will be reviewed within 10 business days. If Google requests additional information, we’ll handle the follow-up. You’ll be able to check the status of your application at any time by signing into your Google for Nonprofits account. Once you’re approved we’ll be able to go live with your campaigns.
We have been offering Google Ad Grant management services since late 2018, and all our team members are Google Ads certified. Google has not updated its “Certified Professionals Directory” since early 2018, which is before we began offering this service to our nonprofit partners.
How We Help
Our mission is to increase your online presence so that you can focus on changing the world. Hand off management of your Google Grant and we will maximize its potential.
4.9 out 5 Google Review Rating
Grant
Applications
We complete the grant process on your behalf, ensuring any issues flagged by Google are resolved.
Manage Google
Ad Grants
We help manage your $10,000 monthly grant to ensure maximum impact.
Keyword
Research
We conduct research to determine which keywords are the best match for your audience.
AD
DEVELOPMENT
We create compelling ads that get you the highest possible Click Through Rate and traffic to your landing pages.
MONTHLY
REPORTING
We send you monthly reports detailing your campaign’s performance and grant impact.
LANDING PAGE
CONSULTATION
We’ll audit your landing page and offer improvement tips to help maximize your campaign potential.
Our Plans
Are you interested in Google Ads? Find the plan that’s right for you.
- Complete Google for Nonprofits and Google Grant application process (given Google’s basic eligibility criteria)
- Initial account setup or existing account audit
- Quarterly landing page consultation with recommendations
- Ad geo-targeting for an unlimited number of cities*
- National or International campaigns
- Bilingual campaigns in English & Spanish
- Includes retargeting campaigns and audience creation to re-engage potential supporters
- Keyword research and/or analysis for over 200 keywords
- Expert advice on content strategy via a content advisor**
- Maintenance of up to 8 active campaigns per month (3 Ad Groups each & 2 ads per Ad Group)
- Addition of up to 6 Ad Groups total per month with 2 ads each
- Google Analytics & Google Tag Manager dual implementation
- A/B and split testing for campaign optimization
- Micro-site management (up to 4, pending Google’s Website Policy)
- Dedicated SEM Account Manager
- SEM management and optimization for grant retention
- Monthly Performance Report and check-in call with Account Strategist
- Access to interactive dashboard for real-time campaign monitoring
*Location data provided by Client according to formatting guidelines defined by Google.
**Copywriting not included.
select plan select plan- Complete Google for Nonprofits and Google Grant application process (given Google’s basic eligibility criteria)
- Initial account setup or existing account audit
- Landing page consultation with recommendations
- Ad geo-targeting for an unlimited number of cities*
- National or International campaigns in English
- Keyword Research and/or analysis for up to 200 keywords
- Maintenance of up to 5 active campaigns per month (3 Ad Groups each & 2 ads per Ad Group)
- Addition of up to 2 Ad Groups per month with 2 ads each
- Micro-site management (up to 2, pending Google’s Website Policy)
- Dedicated SEM Account Manager
- SEM Management and optimization for grant retention
- Monthly Performance Report and check-in call with Account Strategist
*Location data provided by Client according to formatting guidelines defined by Google.
- Complete Google for Nonprofits and Google Grant application process (given Google’s basic eligibility criteria)
- Initial Account Setup or Existing Account Audit
- Landing page consultation with recommendations
- Ad geo-targeting for an unlimited number of cities*
- Regional or National campaigns in English
- Keyword research and/or analysis for up to 100 keywords
- Maintenance of up to 2 active campaigns per month (2 Ad Groups each & 2 ads per Ad Group)
- Addition of up to 1 Ad Group per month with 2 ads
- Dedicated SEM Account Manager
- SEM management and optimization for grant retention
- Monthly Performance Report and check-in call with Account Strategist
*Location data provided by Client according to formatting guidelines defined by Google.
select plan select planGeneral Conditions
No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.
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