What is SEO?
SEO stands for Search Engine Optimization, which is the work of getting your webpages healthy so that they appear higher up in search engine results. SEO refers to organic (non-paid) results.
IMPROVE GOOGLE RANKING
Why do the pages appear in the order that they do when you search in Google? Google has an algorithm which ranks pages according to certain criteria. We have a fantastic team of SEO experts with over a decade of experience equipped to handle whatever the Google algorithm dishes out. SEO is important for nonprofits because ranking in Google gets your mission out there and brings in more donations.
ON AND OFF-PAGE FACTORS
There are multiple “on-page” factors that influence your website’s SEO health. Many of the technical aspects of SEO are covered by building a site on WordPress combined with SEO plugins. Other important factors include your site structure, speed and quality of your onsite content. Off-site SEO refers to actions taken off of your nonprofit’s website to improve your SEO. Important aspects of off-site SEO include backlinking and social media strategy.
Our approach to SEO for Nonprofits
We begin all of our projects with an SEO audit followed by in-depth keyword research and competitive analysis. We use all of this to create a comprehensive SEO strategy for your nonprofit. Our dedication and years of experience makes us best positioned to help increase your website’s visibility.
DISCOVERY
Our initial phase involves research and planning to ensure that you are set up for success through an SEO audit, keyword research, and competitive keywords analysis.
ON-SITE OPTIMIZATION
We adjust your website content as well as the more technical aspects of your site such as canonical tags, meta information and internal links.
OFF-SITE SEO
We remain actively involved and continue reviewing and tweaking your SEO strategy to ensure the best possible result through continuous monitoring and monthly reports.
READ WHAT OUR NONPROFIT
CLIENTS HAVE TO SAY:
“Our experience working with Elevation was wonderful. All of our feedback throughout the process was addressed, which resulted in a well designed, user friendly website. We would highly recommend Elevation to others who are looking to update their websites.”
Kimberly Splinter
Genetic Counselor & Project Manager
UDN – Harvard
How We Help Nonprofits
Our goal is to spread your nonprofit’s mission by moving your website up in search results. Let us help you make your nonprofit more visible online!
4.9 out 5 Google Review Rating
SEO Audit
We do a complete audit of your site’s pages and use it to craft your strategy.
KEYWORD RESEARCH
We will compile a list of keywords perfectly tailored to raise your search results ranking.
COMPETING KEYWORDS
We review keyword competition and analyze leading organizations of a similar size to ensure that you are on par.
ON-SITE SEO
We will optimize your webpages so that your nonprofit is the best result out there.
OFF-SITE SEO
We will continue actively conducting research and implementing strategies off-site for optimal results.
MONITORING AND REPORTING
We will compile a monthly report and engage in active account monitoring.
Results We´ve Achieved
Case Study
DREAMSCAPE
Dreamscape Foundation requested help in order to take full advantage of the Google Ad Grant after they were specially recognized to receive up to $40,000. We helped them ensure grant compliance, navigate the changes Google announced in 2018, and most importantly, generate interest in their mission by increasing traffic to their site.
New Users ↑1,369% Avg CTR ↑58.8%Case Study
OSBInc.
During #GivingTuesday, OSBI discovered with Elevation’s help that they could increase traffic to their website by not mentioning #GivingTuesday by name. Google Ad Grants and other strategic digital marketing has allowed OSBI to expand its programming to reach 600 adults with disability each day.
Funding Allocated ↑800% Site traffic ↑10XOur Plans
Are you interested in SEO for your nonprofit? Find the plan that’s right for you!
Up to 8 hours with an SEO specialist per month for any combination of the following deliverables:
- Exhaustive SEO Audit to uncover all SEO issue types
- Advanced research for 200+ keywords grouped by theme
- Custom Google Analytics & Tag Manager Setup*
- Google Search Console Setup
- Backlinking opportunities research
- Click-to-call source attribution tracking
- SEO Scans to quantify progress
- Content planning & suggestions for keyword utilization
- Usability Audit
- 1 phone call per month with your SEO specialist to review progress towards goals and future strategy
*Complete setup for WordPress, Wix, or Squarespace sites only. Consult for other CMS.
Additional SEO labor available at a rate of $150/hr.
select plan select planUp to 5 hours with an SEO specialist per month for any combination of the following deliverables:
- In-depth SEO Audit to uncover on-page, off-page, and technical SEO issues
- In-depth research for up to 200 keywords
- Custom Google Analytics & Tag Manager Setup*
- Google Search Console Setup
- Backlinking opportunities research
- Click-to-call source attribution tracking
- SEO Scans to quantify progress
- Content planning & suggestions for keyword utilization
- 1 phone call per month with your SEO specialist to review progress towards goals and future strategy
*Complete setup for WordPress, Wix, or Squarespace sites only. Consult for other CMS.
Additional SEO labor available at a rate of $150/hr.
select plan select planUp to 3 hours with an SEO specialist per month for any combination of the following deliverables:
- Basic SEO Audit to uncover on-page and basic technical SEO issues
- Research for up to 50 keywords
- Basic Google Analytics & Tag Manager Setup*
- Google Search Console Setup
- SEO Scans to quantify progress
- Content planning & suggestions for keyword utilization
- 1 phone call per month with your SEO specialist to review progress towards goals and future strategy
*Complete setup for WordPress, Wix, or Squarespace sites only. Consult for other CMS.
Additional SEO labor available at a rate of $150/hr.
select plan select planGeneral Conditions
No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.
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